Commercial and Marketing Translation
Video content
Translation, subtitling, dubbing or localization of video content such as advertisements, podcasts, how-to videos, product presentations, companies' histories, tutorials, vlogs, expert interviews, consumer testimonials, news.
Downloadable content
Translation or localization of downloadable content such as ebooks, white papers, webinars, plans, training courses, or guidelines that are made available through online sharing or forms.
Email content
Translation of content for newsletters and emails, including monthly news bulletins, special promotions, product launches, targeted marketing campaigns, etc.
Internet-based and social media content
Translation and localization of your posts, shorts, TikTok videos, stories, contests, infographics, pictures, GIFs, blog posts, websites, and other online and social media content.
Tangible content
Translation and localization of more traditional physical content such as advertising posters, flyers, sales brochures, product information sheets, brochures, newspaper and magazine articles, etc.
Internal content
Translation and localization of internal documents intended for employees or staff members, including commercial contracts, product presentations, market or competitor research, promotion of objectives, culture, brands, processes, products and services.
Questions?
Marketing and commercial translation focuses on translating and localizing content used in a marketing strategies or any content that seeks to represent the image of your brand or your business. Its goal is to attract new clients, keep existing ones, promote purchases, persuade, communicate, resonate emotionally or differentiate you from the competition.
Unlike straightforward informational translation, marketing translation has a compelling, action-driven purpose. It spans industries from banking and food production to travel, fashion, automotive, and gaming.
To achieve your marketing goals, an effective marketing translation should therefore: adapt content to the target culture; preserve the original intent, emotions, and messages to create authentic resonance with the audience; consider consumer norms and values to meet their expectations and foster engagement; and master both the language nuances and the commercial strategy and objectives of your brand or business.
Are you looking to:
- Expand your reach in the French-speaking market?
- Advertise your products and/or services?
- Communicate information clearly and effectively with both personnel and prospects?
- Define and improve your brand's reputation and image?
- Generate and convert leads?
- Persuade customers to choose your products or services?
- Boost customer satisfaction and loyalty?
- Gain a competitive edge?
- Demonstrate that your brand or business meets clients’ needs?
If so, start translating your marketing and commercial content straight away!
Join Word Trotter on a tailor-made language tour.
With each word carefully guided, your message will transcend boundaries while remaining genuine and creative.